Why Are Brands Recognizing the Plus Size Market?

It seems more brands are starting to bridge the gap in fashion between style and the plus size market. With more diversity appearing on campaigns from Nike to Forever 21, women are taking in more confidence when getting dressed. This trend can be seen due to the fact of more prominence of fashion bloggers & models like Ashley Graham, Nadia Aboulhosn, and Gabbi Fresh.

Creating more of a high demand to be fabulous and confident no matter the size. Leading to creating their own capsule collections to promote high fashion, fit wear, and swimwear. Which seemed to be missing from the runways for years. Advocates like Ashley Graham have been a role model for being sexy and confident in your skin. Shutting down the haters who say otherwise. Now could it be that this is here to stay or like anything else in fashion, a trend?

See more from Nike’s new Plus Size collection & Watch Ashley Graham’s Ted Talk on body positivity below.

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